The Power of a Professional Portrait
As someone who has spent many days hiring and listening to experts, I have to say the one thing I judge people on is their headshot. Why? Well, one, because I already know the value of a portrait and two, because I believe that a professional (no matter how experienced you are) should represent themselves as such.
I recall a convention I was attending in the local area. Attendees got to choose which class they wanted to attend based on the title of the class, a short topic definition and the speakers portrait. I have to say, I couldn't believe how many of the speakers or experts had submitted amateur photos as their speaker headshots. I mean, I'm here trying to learn something from experts who don't even consider their professional image important. How am I supposed to take them seriously? Is this person that was selected just someone they found to fill in the spots or are they really an expert? It was hard to tell.
What can a professional headshot do for me?
Well, it immediately elevates your brand. As an independent person behind a brand or as part of a team, your image speaks volumes about how you view yourself. When someone is looking to invest in you they need to know that you consider yourself important enough to have a professional image of yourself. It tells us that you are worthy, confident, and an expert in your field. It can attract people to you. It can help you stand out from the others in your industry that may not have reached that level of authority yet.
What if I'm just getting started?
It's more important than ever to start off with a professional image. People will automatically consider you an expert because that is what you are portraying. It might even mean the difference between landing that perfect job you want. Recruiters go through hundreds, if not thousands of social media profiles. Having a great profile image can make them stop and read more about you. It may even land you that job.
It's too expensive. Maybe Uncle Joe can take it for me. He owns a camera.
Sure you can go that route. And maybe you'll get a decent looking headshot from Uncle Joe. But as the saying goes, you get what you pay for. If you don't know why this isn't the best way to go, head over to this post where I go into detail about what separates Uncle Joe from a professional photographer.
How do you want to be portrayed?
Confidence, likability and influence are the main terms that come to mind when viewing a headshot. Your image should be an updated image that sends the appropriate message to your audience. Are you a realtor? Banker? Lawyer? Can you be trusted? Are you approachable? What does your current headshot say about you and how it relates to your work?
Professional photographers are trained to create images that you need to tell your story. It has very little to do with the equipment they use and everything to do with how it is used. Think of an artist and their brush. The brush does not make the art. Same applies here. It's a dance that incorporates lighting, posing, comfortability, and connection.
If you want to be taken seriously in your field of expertise. If you are looking to create an amazing first impression or if you are the expert and want to covey that to your audience then you should get a professional headshot to match.
How do I go about getting a headshot?
My studio offers private sessions that consists planning a custom session around your area of expertise. Everything from what to wear to how I will light you is taken into consideration. My team and I hold your hand through the process so that the end result is exactly what you were looking for. I also host an event a few times each year where you could come in for a mini headshot session. Contact me for a free consultation or look for the Headshot Mini Marathon event on my Facebook, website or Linked IN.